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Smile 90.4 FM

Since its inception, Smile 90.4FM has grown exponentially, making them Cape Town’s fastest Growing Radio Station. Smile 90.4FM are all about putting smiles on people’s faces through their positivity and empathy.  We pride ourselves in being Cape Town’s favourite companion through our great on-air features and familiar music – playing better music and more of it.

We are well renowned, both locally and internationally for our reliable, positive news – Amplifying the Good News in the Mother City.  This won us the Radio Award in 2018. Our listeners are loyal, affluent, family orientated and caring with high disposable income. Through our “Smile in Action” we make a difference by changing lives one at a time. All 189 000 of our listeners are clearly giving us the thumbs up (BRC RAM April 2019 – March 2020)

CSI Initiatives

SMILE-IN-ACTION: Share the warmth with MTN

As winter continued to affect the lives of those without adequate shelter or heating, Smile 90.4FM, partnered with MTN to bring comfort and warmth to Capetonians who needed it most by providing them with blankets. Smile 90.4FM and MTN went on a mission to collect 10,000 blankets to distribute to the underprivileged, retirement homes, orphanages, and homeless persons. Smile 90.4FM and MTN collectively urged all Capetonians to open their hearts and Share the Warmth by dropping off blankets at either the Smile 90.4FM Studios or any of the 38 MTN stores across the Cape Town Metropolis, and surrounding areas. People wanting to purchase a blanket could click on the ‘Share the Warmth banner’ on to make the purchase. The Share the Warmth campaign aimed to make a tangible difference by changing someone’s life and put a smile on everyone’s face. With our listeners’ help, we did!

SMILE-IN-ACTION – Reach for a Dream

The first Smile-in-Action campaign focused on Reach for a Dream, a foundation that has brought hope, joy and healing to South African children and their families by offering the child a magical moment to regain their childhood that is being lost to an illness. Smile-in-Action aimed to raise R250 000 in support of Reach for a Dream’s 2019 Camp Sunshine. These funds would enable 95 children to attend the camp and Family Focus Camps. Smile-in-Action and the Reach for a Dream Foundation campaign surpassed its R250 000 target, raising R310 339,82 in less than a week after the campaign was launched! Each listener opened up their hearts and wallets in order to make a difference in over 100 children’s lives.

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