KAYA FM reflects the lives of the predominantly black, urban listener between the ages of 25 – 49 living in Gauteng with a 50% Female / 50% Male split. The station broadcasts both music and talk. Kaya FM broadcasts in English on the FM frequency signal 95 (Dot) 9, 24 hours a day, seven days a week. The current listenership stands at 701 000 Monday-Friday and 777 000 per average 7 days. The music format offers a diverse and soulful mix of adult contemporary music to smoother sounds like R&B, World Music and Soul and Jazz.
Kaya FM is a rich mix of music, news, sport and topic-driven features. The core Kaya listener is Afropolitan: a mature, sophisticated, socially conscious individual rooted in heritage. The Afropolitan is a progressive thought-leader who is self-determining, discerning, well-informed and a player in the global environment.
As a globally minded business, we are conscious of the responsibility we have in building our communities at grassroots level. This is something that we are achieving through our social responsibility programme Kaya Cares.
Established in 2008, Kaya Cares focuses on early childhood development – specifically education, health as well as information and communications technology. Some of our successful projects over the years include the Brave Winter Campaign which has touched 16 800 learners and 14 primary schools Kaya’s Melisizwe School Computer Project which has reached 7500 learners across 11 schools, and Walk this Way with Skhumba, where 600 learners have received wheelchairs to date.
Nelson Mandela Walk and Run
The 6.7KM Walk and Run is designed to celebrate and honour the values which Madiba lived by. Last year the initiative raised R250 000 towards the foundation.