East Coast Radio’s redefined line-up gives new meaning to the love of radio!

East Coast Radio reveals its new line-up together with clock changes. The station has been investing in market research and used these findings to evolve as a contemporary radio station and improve the listener experience.

The line-up changes come with the announcement of the much anticipated new drive show!

Demographics

Black: 28%
White: 15%
Indian: 48%
Coloured: 9%

1 051 000 Listeners

45% Male Listeners

55% Female Listeners

547 000 Exclusive Listeners

Average Household Income: R22 559
(Exclusive Listeners)

64% of Exclusive Listeners are Employed

61% of Listeners in SEM 8-10

#1 amongst SEM 9 – 10 KZN listeners

Source:
BRC RAM Jan’19 – Dec’19

Digital Ecosystem

ecr.co.za
Page views: 2 595 746
Unique views: 959 671

322 146 followers

63 606 followers

ECR Live Streaming
397 838

503 726 followers

East Coast Gold
Live Streaming
44 807 sessions

Sources:
East Coast Radio Social Platforms Date as of 6 May
Narratiive April 2020
iono.fm April 2020

Hunger Relief Fund

Kagiso Media and East Coast Radio have pledged R 500 000 to the Kagiso Media Hunger Relief Fund which will give back to communities in need during the COVID-19 crisis. East Coast Radio will reach out to their audiences to help identify organisations that need support in KZN. For more information and East Coast Radio nominations, click here

Stacey & JSbu

Weekdays
16H00 - 19H00

Stacey & JSbu

Vibey, Relatable & Edgy

Two of KZN’s favourite voices have teamed up to make the drive home better than ever before.

Stacey Norman cemented her name in the radio industry after 4 successful years and growing the audiences on East Coast Radio in many different time slots.

JSbu, a prodigy of East Coast Radio has earned his stripes after 5 long years of being a desk controller and Early Breakfast Show host.

Commercial Opportunities

#BestBits

A weekly wrap up of the show edited into bite size moments from the week that was - including bloopers and funny off-mic moments. A chance also to push Social and Podcasts and highlights of show.

Music Association Game

Monday to Friday, Stacey and JSbu will lead 2 different KZN callers as they go head-to-head in our Music Association Game.

The Fixer ‘Fixing KZN - one drive at a time’

User (listener) generated feature. Listeners will share their stories which they would like resolutions or closure on with the presenters. KZN will weigh in their thoughts and if needed, the station will arrange a professional (i.e. a legal consultant or therapist) to assist via pre-record and podcast.

Darren, Keri & Sky

Weekdays
06H00 - 09H00

ECR Breakfast Team

Daily dose of get up & go.

Listeners
734 000

Average HHI
R18 727

65% SEM
8 - 10

East Coast Radio is proud to announce that the Breakfast Team has signed a long-term contract and will be on-air for the next 3 years.

East Coast Radio is proud to announce that the Breakfast Team has signed a long-term contract and will be on-air for the next 3 years.

Named best Breakfast Show at the Liberty Radio Awards in 2019, this show is fun informative and hyperlocal.

Commercial Opportunities

Keri’s Couch

This is a one-on-one interview feature where Keri interviews people of interest candidly. The feature is pre-recorded and divided into 2 parts that play in air and the full interview is used as a podcast.

5 Things you need to know as you wake up

Daily feature at 06:25 covering headline making stories that range from entertainment, sport, politics and interesting topics.

2020 Challenge

A ECR flagship competition. 2 contestants each get 20 seconds to provide answers to as many word clues as possible provided by the presenter. Contestant can win up to R20 000 every week.

Coronavirus Update

Daily feature at 08:10 where presenters each share a news story from around the world on Covid-19, to keep the listeners informed. The stories are sourced from credible information platforms both local and international.

Thandolwethu

Weekdays
09H00 - 13H00

Thandolwethu

Honest, authentic & inspirational.

Listeners
578 000

Average HHI
R18 452

59% SEM
8 - 10

A powerhouse whose audience numbers speak volumes of her great work and popularity.

Listenership increased by 10% just after one year on the 09H00 – 12H00 slot. KZN loves her such that East Coast Radio has made the decision to extend her show by 1hour.

Thando now broadcasts from 09H00 – 13H00.

Commercial Opportunities

Fired up

Thandolwethu and listeners share what happened over the weekend and the things good or bad that have them fired up about the week ahead.

Side Hustle

Listeners share what it is they do as their main job and what they do as a side hustle. They can also plug their services as well as contact information to get more clients.

Woman on top

A light hearted conversation with one woman who is making it big in business and she shares with us some of the secrets to her success.

Vic Naidoo

Weekdays
13H00 - 16H00

Vic Naidoo

Fresh, inclusive & unapologetic

East Coast Radio has also refreshed its sound by introducing new voices.

Durban-born Vic Naidoo takes over lunch time as he rediscovers KZN as an adult this time.

Vic is a seasoned personality with warmth and a personal touch that are set to win over the hearts of KZN.

Commercial Opportunities

Doctor’s orders

In this feature we will have a doctor come in and answer the burning questions that people might have about a certain illness. From menopause to migraines we give you information that will help you separate fact from fiction.

Ask a parent

Every parent has those moments where they don’t know what to do, but we are here to help. Listeners share their parenting dilemmas and a parenting expert gives practical solutions on what the listener should do.

I am legend

Whatever happened to the guy who used to do the Yebo Gogo adverts or the man that played Papa G on Isidingo? On this feature we catch up with the stars of yesteryear: We find out what they're up to and they share stories from their past fame.

Money talks

Most people spend time thinking about money but hardly ever talk about it. In this feature we will bust the stigma of talking about money, from saving tips, advice on how to get out of debt to what you spent your first salary on, nothing is off the table.

Full Line Up

Timeslot Weekdays
06H00 Darren, Keri & Sky
09H00 Thandolwethu
13H00 Vic Naidoo
16H00 Stacey & JSbu
19H00 ECR Party Central with Minnie Ntuli
22H00 TBC
01H00 Gordon Graham
04H00 Mike V
Saturday
06H00 Jane Linley-Thomas
10H00 ECR Top 40 with Danny Guselli & Tee Xaba
14H00 Deon Govender
18H00 Minnie Ntuli
22H00 TBC
02H00 Jayshree Parasuramen
Sunday
06H00 Jane Linley-Thomas
10H00 ECR Top 40 with Danny Guselli & Tee Xaba
14H00 Deon Govender
18H00 #PlayLocal with Mike V
22H00 Minnie Ntuli
02H00 Jayshree Parasuramen
Listen Live!